Identity for industrial machinery company specialized in assembly lines. The design is inspired by the concept of conveyor belts. The communication is based on circuits and containers that transport information following a route through the company’s own initial. The repetition of the points generates a visual movement and a harmonic coherence adapted to the different supports. The logo flexes creating different versions of tapes with some characters of the brand.
CREDIT
- Agency/Creative: Barceló estudio
- Article Title: Identity for Industrial Company Specialised in Assembly Lines
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Spain
- Market Region: Europe
- Project Deliverables: Brand Identity, Brand Strategy, Brand World, Branding, Graphic Design, Rebranding, Tone of Voice
- Industry: Manufacturing
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
