The brief was to design a disruptive brand system that shook up the conservative feeling of insurance. One that could get a younger audience on board that typically shunned the idea of travel insurance. The brand aesthetic was inspired by classic Jazz posters of the 1950/60’s that used vibrant colours and whimsical brand shapes to create the brand world inspired by travel.
The brand had to feel unified across all areas of advertising, whether digital or in print. Bold vivid colours meant the brand felt alive and ‘digital-first’ even out-of-home. A full suite of icons that evoked feelings of travel and adventure allowed the brand to be flexible and creative in any of its applications.
CREDIT
- Agency/Creative: Oliver Murphy Design
- Article Title: Brand, Advertising and Digital Deliverables for Travel Cover for the Travel Lover
- Organisation/Entity: Freelance, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: United Kingdom
- Market Region: Multiple Regions
- Project Deliverables: Brand Advertising, Brand Architecture, Brand Creation, Brand Design, Brand Experience, Brand Guidelines, Brand Identity, Brand Refinement, Brand Strategy, Brand World, Branding, Graphic Design, Identity System, Illustration, Research
- Industry: Technology
- Keywords: Insurance, Travel
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
