The brand mantra that was composed for Land of Basarabia is Handpicked with Holiness, referring to the firm faith of the traditional Moldavian wine makers, who worshiped the divine nature of working the land with bare hands. Over the centuries, their strong belief in the miracle of the natural elements turned rain into wine and earth into bread. In the land of Basarabia the Moldavian field workers created a genuine high standard of wine production by handpicking grapes with the ritualistic approach of an open soul. It was our first project to require a sound branding, an original soundtrack to express the brand promise and the tone of voice we created for this trademark. The premium line is an upgrade of those beliefs, elevating the experience for the absolute best creations of the Land of Basarabia winery.
CREDIT
- Agency/Creative: Land of Basarabia Premium Collection by Casetograf
- Article Title: Premium Wine Branding and Packaging for Land of Basarabia
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Romania
- Market Region: Multiple Regions
- Project Deliverables: Brand Creation, Brand Naming, Branding, Graphic Design, Identity System, Packaging Design, Product Architecture, Product Naming, Tone of Voice
- Format: Bottle, Box
- Substrate: Glass, Wood
