Frank de Paula is a company that has innovation and design as its essence. We created the concept and defined the visual and strategic communication for the launch of their new coffee maker: FrankOne. The FrankOne coffee maker is not ordinary in any way. It is the only one in the world that can make cold brew in four minutes, that is usb rechargeable, and that uses the new VacTech technology. Our campaign communicates innovation in the specialty coffee world through unique and refreshing imagery. The content we created for the campaign was used in social media ads and in the website we designed for them as well.
CREDIT
- Agency/Creative: Enlinea Studio
- Article Title: Enlinea Studio Creates a Launch Campaign for FrankOne Coffee Maker
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Guatemala
- Market Region: North America
- Project Deliverables: Brand Advertising, Brand Creation, Brand Strategy
- Industry: Food/Beverage
- Keywords: Launch campaign, coffee, technology, art direction, photography
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
