Islam Hassan – Corkscrew (Concept)
“This concept presents a subtly playful interpretation of an every day object, packaged in a manner that is simple, elegant, and has a strong recognition and stopping power.
It is a classical and timeless product, a traditional wine opener, yet integrated in an engaging idea, with an insightful execution that highlights its function.
Inspired by that function, the elements of the product become a part of the end result, highlighting the relationship between what it is, and what it does.
This relationship is a personal one, allowing the range of this concept to become colorful, owing to the different wine colors: red, rosé, and white.”
CREDIT
- Agency/Creative: Islam Hassan
- Article Title: Corkscrew Concept Packaging Design that is Simple, Elegant and Insightfully Executes the Products Function
- Project Type: Packaging
- Agency/Creative Country: Egypt
- Market Region: Global
- Format: Sleeve, Tag
- Substrate: Metal, Plastic, Pulp Board
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
