“We were engaged by Eden to develop an edgy ‘anti-establishment’ concept, label design and copywriting for their limited edition 330ml beer brewed in response to global beer brands dominating major sporting events such as the World Cup in Brazil (Budweiser) and this summers Commonwealth Games in Glasgow (Heinneken). The project included; copywriting, 330ml label design, cask clip and a variety of promotional applications.”
CREDIT
- Agency/Creative: Freytag Anderson
- Article Title: Freytag Anderson – Definitely Not The Official Beer Of..
- Project Type: Packaging
- Format: Bottle
- Substrate: Glass
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
