“You don’t have to be crazy (about print) to work here, but it helps.” This seems to be the unofficial motto of Madrid branding/design agency Locco Committee if their business cards are any indication. And crazy about foil stamping? Definitely! And as you can see, there are quite a few little Easter eggs in this design to reward repeat examinations: the phrase “si lo crees lo creas” at the bottom (“if you believe it, you made it”), skulls with keyholes for noses, too cool for school mice, and one little detail that might be more at home at a stag do than on a business card, but hey – it’s the continent. We can but hope that this madness only spreads in the years to come.
CREDIT
- Agency/Creative: Locco Committee
- Article Title: Locco Committee Business Cards
- Organisation/Entity: Agency, Published Self Promotional Design
- Project Type: Identity
- Agency/Creative Country: Spain
- Market Region: Europe
- Project Deliverables: Brand Identity, Brand Strategy, Illustration
- Industry: Manufacturing
- Keywords: Business cards, tarjetas de visita, illustration, Emboss, die cut, saddle stitch, special handwork
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
