Crate is a conceptual artisan coffee brand established in 1990. The brand targets the youth and mainly aims to attract young hip adults who are essentially coffee lovers. The colors chosen are earthy neutral colors to reflect the brand’s essence. Shades of brown and contrasting green reflect the colors of coffee beans/ wood/ and give an overall urban hip feel to the brand. The brand name is clearly highlighted in the illustrations, visualizing a cube in different settings to represent the word crate abstractly.
CREDIT
- Agency/Creative: Xhbt
- Article Title: Crate – Conceptual Coffee Brand Design
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Egypt
- Market Region: Middle East
- Project Deliverables: Brand Architecture, Brand Identity, Brand Naming, Branding, Graphic Design, Illustration, Packaging Design, Product Naming, Tone of Voice
- Format: Cup, Sachet, Sleeve, Tin
- Substrate: Plastic
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
