Open Ears Forum (OEF) is a community workshop led by OnePlus held every year all over the world. This year, Alphabet created a dynamic new identity for OEF, inspired by the spirit of the dedicated OnePlus community.
“OnePlus is rare in modern-day technology brands, where the company feels transparent and approachable, and the OEF workshops are no different. Decision-makers, creative directors, hardware and software designers are all in attendance and work closely with the community to make products even better. It was clear to us, that key considerations for the brand identity were a feeling community and collective idea generation. It was also crucial the brand had the ability to roll-out across screen and print, from digital campaigns and presentations to worksheets and wayfinding.”
CREDIT
- Agency/Creative: Alphabet
- Article Title: OnePlus OEF Dynamic Identity
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: United Kingdom
- Market Region: Global
- Project Deliverables: Brand Creation, Brand Experience, Brand Identity, Brand Strategy, Branding, Graphic Design, Identity System
- Industry: Technology
- Keywords: Branding, Brand, Technology, Modern Technology, Community, OnePlus, Mobile Phone, Mobile, Mobile Tech, Smart Phone, Event Design, Event, Workshop, Design,
