Being is an oriental, sensual fragrance that interprets the existence of the modern women. It captures the confidence, elegance, and sophistication.
The pattern is inspired by Art Deco style and applied into not just the packages, but throughout the whole brand including shopping bag, display, roller ball packages, and other promotional items.
CREDIT
- Agency/Creative: Ching Wu
- Article Title: Being Perfume Design
- Organisation/Entity: Freelance, Non Published Concept Design
- Project Type: Packaging
- Agency/Creative Country: United States
- Market Region: North America
- Project Deliverables: Brand Identity, Branding, Graphic Design, Packaging Design, Structural Design, Tone of Voice
- Format: Bag, Bottle
- Substrate: Glass, Plastic, Wood
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
