Vincent Nigita, dynamic French Pastry Chef based in Bali, and Léon teamed up to develop branding, design and architecture to help establish Nigita’s name and his signature store as the premier spot for the freshest and “Frenchiest” delicacies. At the cross-roads of tradition and modernism, the challenge for Léon was to reveal Chef Vincent’s extravagance, passion, techniques and quality pastries in offbeat ways. Roused by the highly artistic millennial Chef, Léon decided to highlight his unique personality. Vincent Nigita himself becomes the key figure of the brand, and his name the trademark. Playing with the codes of fashion, the brand uses simple yet modern designs with a cheerful twist. Classic black bold typography on a white background introduces luscious pastries in close-ups or mugshots of mischievous cooks; funny packaging is thought of as glamourous jewel cases in vibrant tones.
CREDIT
- Agency/Creative: Léon Design Agency
- Article Title: Vincent Nigita Patisserie Experience in Bali
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Indonesia
- Market Region: Global
- Project Deliverables: Brand Architecture, Brand Creation, Brand Guidelines, Brand Identity, Brand Strategy, Branding, Packaging Design, Photography, Retail Brand Design
- Industry: Food/Beverage
- Keywords: pastry, chef, vincent nigita, dessert, bali, chocolat, guimauve, cake, sweet, patisserie, paris, macaron,
