REKA was born as a debit card for young people where they can manage, for example, daily expenses, exchange currencies or invest in the stock market, helping you to level your financial life without it faltering. A simple logo where the strikethrough evokes the graphic element of the coins, as we see in the symbols of the euro, the pound or the dollar. Furthermore, the letter “K” marks a gesture that will define the entire brand dialogue, vibrant and daring.
CREDIT
- Agency/Creative: Illán Vega Pablo
- Article Title: Reka Payments – Identity for a New Payments Card for Young People
- Organisation/Entity: Network, Non Published Concept Design
- Project Type: Identity
- Agency/Creative Country: Spain
- Market Region: Europe
- Project Deliverables: Brand Creation, Brand Design, Brand Experience, Brand Identity, Brand Strategy, Brand World, Branding, Graphic Design, Identity System, Research, Tone of Voice
- Industry: Financial
- Keywords: card, payments, debit, conceptual, level, future
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
