In 1879 a group of people came together to create the “Sydney Bicycle Club”, a group of bicycle enthusiasts gathering under a single banner. Bike sharing in Sydney has primarily not been respected or has been ignored but bringing back the Sydney Bicycle Club almost 150 years later aims to bring back that sense of community and pride to bikers in Sydney. No longer is a bike share app just something to jump on when your late to work and can’t make the walk from the station, it’s an everyday convenience and the best way to get around the busy city.
CREDIT
- Agency/Creative: Jarrid Mayberry
- Article Title: New Bike Share App in Sydney
- Organisation/Entity: Freelance, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Australia
- Market Region: Oceania
- Project Deliverables: Brand Advertising, Brand Architecture, Brand Creation, Brand Experience, Brand Identity, Brand Naming, Brand Refinement, Brand Strategy, Branding, Graphic Design, Identity System, Product Architecture, Product Naming, Rebranding, Research, Tone of Voice
- Industry: Transport
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
