The rebranding of the most recognizable analysis laboratory in Russia embodies the sterile clean typography with a new image of the Invitro company logo, which literally offers us to plunge into the future of new technologies. The social mission of the brand is emphasized with the help of a variable logo that encourages us to maintain social distance during the coronavirus pandemic.
CREDIT
- Agency/Creative: Proscom
- Article Title: Invitro Rebranding
- Organisation/Entity: Student, Non Published Concept Design
- Project Type: Identity
- Agency/Creative Country: Russia
- Market Region: Europe
- Project Deliverables: Brand Architecture, Brand Identity, Brand Naming, Brand World, Branding, Graphic Design, Identity System, Rebranding
- Industry: Health Care
- Keywords: Invitro, rebranding, Graphic Design, Typography,
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
