A brief chat with a Mexican girl, precisely in Jalisco, a girl with blue eyes like agave, a girl who tells us about her life full of injustices. A girl named Socorro.
The same girl who inspired us to create our brand, Socorro told us about the injustices she experienced in her community and about the lack of water they had. That is why the brand name of our tequila, for paying tribute to Socorro as a representative of social injustices in Mexico.
Socorro is a Tequila brand socially committed to the orphanages in Jalisco. Committing to donate a box of water for each purchase of a box of tequila. “Case for a case”
CREDIT
- Agency/Creative: Hi! estudio
- Article Title: Tequila Socorro
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Mexico
- Market Region: Global
- Project Deliverables: Brand Creation, Brand Design, Brand Identity, Branding, Graphic Design, Identity System, Illustration, Packaging Design, Research
- Format: Bottle
- Substrate: Glass
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
