This packaging design concept for Maison Amarella, a premium confectionery brand, is minimalist, delicate and elegant – just like the macarons inside. Minimalist lines, delicate gradients and elegant copper foil finish paired with simple little illustrations on the sides and inside the box bring a refined, stylish, high-quality touch. Such small details, if used well, can add something really special to the look and feel of the design, and that’s exactly what this project was all about.
CREDIT
- Agency/Creative: Karolina Król Studio
- Article Title: Packaging Design for Maison Amarella a Premium Confectionery Brand
- Organisation/Entity: Freelance, Non Published Concept Design
- Project Type: Packaging
- Agency/Creative Country: Poland
- Market Region: Middle East
- Project Deliverables: Graphic Design, Illustration, Packaging Design, Product Architecture, Product Naming
- Format: Box
- Substrate: Pulp Carton
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
