Roots Coffee Roasters is a certified organic coffee and fairly traded through direct relationships. They focus on serving fresh, sustainable coffee for everyone, while also supporting the development of coffee farmers and helping local communities across Colombia, Sumatra, Guatemala and Ethiopia.
The brand has made a commitment to place their farmers, their identity, and their product front and center — and we translate their belief by building a visual language that goes back to the roots of the brand: the love for their people and community.
The design solution embraces raw, old-school aesthetic with a modern twist, paired with eco-friendly single-colour production and recyclable materials.
CREDIT
- Agency/Creative: ANTINORMAL
- Article Title: Roots Coffee Roasters
- Organisation/Entity: Agency, Non Published Concept Design
- Project Type: Identity
- Agency/Creative Country: Singapore
- Market Region: North America
- Project Deliverables: Brand Identity, Brand Naming, Brand Strategy, Branding, Illustration, Packaging Design, Research
- Industry: Food/Beverage
- Keywords: Organic Coffee, Cafe, Fair Trade, Coffee Roasters, Sustainability
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
