A must for Corsican aperitifs, CAP CORSE of the Maison DAMIANI goes back to its origins! More than a spirit… It is an institution that our designers have rubbed shoulders with. We wanted to revive the brand with the so specific terroir of the Isle of Beauty. To do this, we went back through the House’s archives. The new packaging is inspired by the original 1901 creation. Simplicity and efficiency were the key words. The packaging features faded colours, simplified, standardised, streamlined shapes (flat design)… In short, everything is done to refocus the brand on its traditions. The most discerning will identify the neo-vintage graphic treatment of 20th century advertising posters. Others may notice the new bottle: more elegant, more slender to establish its image. Radiant and distinctive, relfting undoubtedly brings better ‘perceived value’! Thanks to the House of Damiani for its trust.
CREDIT
- Agency/Creative: LINEA
- Article Title: The Maison Damiani Rejuvenates Cap Corse, The Official Corsican Aperitif
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: France
- Market Region: Europe
- Project Deliverables: Illustration, Packaging Design, Product Architecture, Tone of Voice
- Format: Bottle
- Substrate: Glass Bottle
