Maltos is a craft beer festival in Los Altos de Jalisco. Beer is born with the intention of promoting this festival. The logo, auxiliary elements and colors were inspired by the graphics of the German posters of the 50s and the effervescence of beer. The label is shown with a diagonal cut reminding us of the movement of a flag representing a movement or a nation.
CREDIT
- Agency/Creative: HI! ESTUDIO
- Article Title: Hi! Estudio Design a Craft Mexican Beer
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Mexico
- Market Region: Multiple Regions
- Project Deliverables: Brand Creation, Brand Naming, Brand Redesign, Brand Refinement, Brand World, Branding, Industrial Design, Product Naming, Rebranding
- Format: Bottle
- Substrate: Glass, Pulp Fibre
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
