Mobiltesino, born as joinery in 1978, is a successful company in the bathroom design industry whose communication used to be ordinary and anonymous, not giving the right prominence to the values of the brand, as much as to its sophisticated products.
Starting from the concept of “atelier”, this new identity highlights both the idea of craftsmanship and the concept linked to innovation, versatility and creativity in every Mobiltesino’s creation. The communication is now based on essential elements which emphasizes the brand’s recognizability within a market category that seems to be visually homogeneous.
CREDIT
- Agency/Creative: Andrea Flemma + Andrea Castelletti
- Article Title: Mobiltesino Brand Design And Art Direction
- Organisation/Entity: Freelance, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Italy
- Market Region: Global
- Project Deliverables: Brand Identity, Brand Naming, Graphic Design, Packaging Design, Rebranding, Research, Tone of Voice
- Industry: Retail
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
