Fiercely free! The tone is set. This is the claim we sign for the creation of this new PRESIDENTE rum giftbox. The family distributor WHISKIES DU MONDE has given us carte blanche to create this case. Naturally, we overflowing with imagination. To evoke the Cuban origin of this rum, we have created a lush universe where nature seems to have regained its rights long ago. The illustrative work is complete, even thorough. Several levels of reading appear if you let your eye get lost. The harmony is perfect. Welcome to the heart of a nature as exotic as it is wild!
CREDIT
- Agency/Creative: LINEA
- Article Title: Ron Presidente Giftbox
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: France
- Market Region: Europe
- Project Deliverables: Graphic Design, Product Naming, Structural Design, Tone of Voice
- Format: Case
- Substrate: Pulp Carton, Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
