We created an amusing brand world for consumers to playfully engage with- telling them a curious story.
A vision of a vintage newspaper set in Jamaica in the late 1600’s was brought to life -Stippled illustrations, whimsical copy and letterpress inspired typography created a unique and premium aesthetic appeal.
The most expensive rum in its segment, Bootz Dark Jamaica Rum is growing fast and already winning hearts with its signature crafty vibe.
CREDIT
- Agency/Creative: Taali Media
- Article Title: Bootz Dark Jamaica Rum Repositioning Via Packaging Design In The Indian Market
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: India
- Market Region: Asia
- Project Deliverables: Brand Redesign, Brand Rejuvenation, Brand Strategy, Brand World, Branding, Graphic Design, Illustration, Packaging Design, Rebranding, Research, Retail Brand Design
- Format: Bottle, Tube
- Substrate: Glass, Glass Bottle, Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
