Studio Band – CVBC
“Clare Valley Brewing Company make great beer. It’s as simple as that. So we helped them simplify some other things too.We started by shortening the name of the beer to CVBC. Memorable and unique, to see and to say. Then we stripped back the labels and assigned each variety a unique colour palette. The finer details finished the new look: tactile paper stock, gloss highlights, and copper foil and cap to reference Czechoslovakian brewing tanks.Simple, striking and far from same-old, CVBC now holds its own in the beer fridge.”
CREDIT
- Agency/Creative: Studio Band
- Article Title: Brewing Company from Australia gets Simple and Memorable Design for Brand and Packaging
- Organisation/Entity: Agency Commercial / Published
- Project Type: Packaging
- Agency/Creative Country: Australia
- Market Region: Oceania
- Format: Bottle
- Substrate: Glass, Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
