In a marketplace that is becoming ever increasingly crowded and more competitive, it’s imperative that brands can differentiate themselves over their closet competitors – especially when that brand is on the cusp of an ambitious expansion of its business. Commsworld was a well known player in its native Scotland – a ‘local’ company with the enviable reputation of being a leading light in its own back yard. However, their vision was to become a leader within the Telecommunications arena on a UK-wide basis. Their existing brand identity didn’t match their vision, nor their potential to reach new untapped national markets. We were asked to devise a new and exciting brand identity that portrayed the new company vision. We created a series of communication assets designed to show the breadth and reach of Commsworld’s network. The unique fibre network-based branding was developed across a series of collateral designed to showcase the broad geographical reach and extensive technical know-how, whilst at the same time allowing the brand to grow with the ongoing development of the business into new markets across the UK. The new branding now aligns with the requirements of their clients, the Commsworld vision and their ambitious plans for growth.
CREDIT
- Agency/Creative: Condensed Creative
- Article Title: Branding and Collateral Design for Leading UK Telecoms Company
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: United Kingdom
- Market Region: Europe
- Project Deliverables: Brand Advertising, Brand Architecture, Brand Creation, Brand Design, Brand Guidelines, Brand Identity, Brand Strategy, Brand World, Branding, Graphic Design, Research
- Industry: Telecoms
- Keywords: Branding, Telecommunications, UK Telecoms, Fibre Network, Branding, Design for Print, Exhibition Design, Vehicle Graphics, Graphic Design
