Ordoñez Bakery is a family business born in a small town called Tardajos with over 120 years experience making bread in a wood oven. Currently, in addition to Tardajos, they dispatch in eleven stores throughout Burgos.
Lidia and her family trusted us to renew their brand and reflect the new spirit of the company. We created a modern and ambitious image that claims its origins and tradition, and we developed their own language by recreating the fields of Tardajos working with the breads: different “landscapes” create visual metaphors and a solid visual identity.
CREDIT
- Agency/Creative: Marina Goñi Studio
- Article Title: New Identity for Ordoñez Bakery
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Spain
- Market Region: Europe
- Project Deliverables: Brand Identity, Brand Strategy, Packaging Design
- Format: Bag, Wrap
- Substrate: Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
