RideFit are a bike fitting specialist that provide services to cyclists that improve comfort, reduce injury, and overall increase efficiency and performance. A dynamic visual identity was created that conveys movement, speed and aerodynamics. The positioning is friendly and approachable while staying professional to entice a ‘cycle enthusiast’ customer base who want to improve their overall fitness, have fun or reach a personal cycling goal. Includes custom logo marque inspired from the direction of the body while on a bike.
CREDIT
- Agency/Creative: Studio Gary Corr
- Article Title: Ridefit designed by Studio Gary Corr
- Organisation/Entity: Freelance, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: United Kingdom
- Market Region: Europe
- Project Deliverables: Brand Creation, Brand Identity, Brand Naming, Branding, Graphic Design, Identity System, Photography, Tone of Voice
- Industry: Health Care
- Keywords: Bike, Cyclist, fitness, technical, functional, fit, fine tuning
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
