For this fictitious brand exploration designed for Adobe, we created a new kombucha brand: Lifted Kombucha. A system of graphic elements was created that could be reconfigured on various usages, such as bottles, bags and tins. Featuring a surreal image of a bird lifting a fox through the air, the scene demonstrates the uplifting healthful benefits of kombucha and its natural bubbly effervescence. All scenes were rendered in Adobe Dimension.
CREDIT
- Agency/Creative: Chargefield
- Article Title: New Conceptual Kombucha Packaging: Lifted Kombucha
- Organisation/Entity: Agency, Non Published Concept Design
- Project Type: Packaging
- Agency/Creative Country: Canada
- Market Region: Global
- Project Deliverables: Brand Identity, Brand Naming, Branding, Graphic Design, Illustration, Packaging Design
- Format: Bottle, Can, Pouch
- Substrate: Glass Bottle, Metal, Plastic
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
