Gigitt is a new snack brand from Brunei Darussalam. As a start-up, Gigitt wants to look different from other snacks. This is important because with this difference the Gigitt brand will be more visible.
Made from vegetables and of course HALAL, we want to show Gigitt more cheerful, fun and vibrant. We deliberately do not display photos of vegetables, because this is too commonly used by snack packaging.
We replace the role of food photos with wide typography, which is to strengthen our impression of displaying bright packaging colors.
We help clients start with the Gigitt logo design system, system design, brand guidelines, typography and packaging design.
CREDIT
- Agency/Creative: Widarto Impact
- Article Title: Widarto Impact designing logo system and packaging design for GIGITT vegetables snack
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Indonesia
- Market Region: Asia
- Project Deliverables: Brand Architecture, Brand Creation, Brand Guidelines, Brand Identity, Brand Naming, Brand Strategy, Branding, Graphic Design, Identity System, Illustration, Product Architecture, Product Naming, Research, Retail Brand Design, Tone of Voice
- Format: Bag, Pouch
- Substrate: Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
