Breast milk is very complex in composition. It can change during one breastfeeding and it will change as the baby grows. However, the stores sell the same formula as for the first month, which is for the sixth.
My concept of the formula takes into account the fact that the formula has to be more adapted to the child’s height and will change its composition every month.
CREDIT
- Agency/Creative: Evgeny Kashirin
- Article Title: harmony — flexible infant formula
- Organisation/Entity: Student, Non Published Concept Design
- Project Type: Packaging
- Agency/Creative Country: Russia
- Market Region: Europe
- Project Deliverables: Brand Naming, Branding, Identity System, Product Naming, Research, Retail Brand Design, Tone of Voice
- Format: Box
- Substrate: Plastic
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
