Marta Portales – xoc
“XOC is a project born from the creation of the naming, identity and packaging for a new artisan chocolate company based in Catalonia.The naming, XOC, comes from the sound chocolate makes when it breaks, and matches the logo. The logo is formed by these three characters in capital letters transmitting hardness and creating the shape of a chocolate tablet.A set of three limited edition chocolates was conceived: white chocolate, chocolate with milk and 100% pure dark chocolate.Each bar offers a multi-sensory experience based on the texture of the packaging and its singular visual design and personality.”
CREDIT
- Agency/Creative: Marta Portales
- Article Title: New Multi-Sensory Artisan Chocolate Experience from Catalonia
- Organisation/Entity: Freelance Concept / Non Published
- Project Type: Packaging
- Agency/Creative Country: Spain
- Market Region: Europe
- Format: Tag
- Substrate: Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
