The label for Select and Grand Select, wines from one of the largest Russian wineries, Chateau Tamagne, is inspired by suprematism. The concept is very simple: “It’s the content that matters”. The most important value of the bottle is the wine contained within; it’s the main actor and the leading violin: the play of light, memories and fantasies, all of that held within. The label is but a frame embracing the true masterpiece.
CREDIT
- Agency/Creative: PNFLV
- Article Title: Chateau Tamagne Select and Grand Select
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Russia
- Market Region: Europe
- Project Deliverables: Brand Strategy, Packaging Design
- Format: Bottle
- Substrate: Glass Bottle, Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
