Bessermachen has developed a new identity and name for Aalbæk Specialty’s “Snack” range. The series was named “Snack Bite”, and the inspiration was taken from butcher paper – and its matte finish – to signal high quality. The result was a simple design for a range of exquisite ingredients with intense flavor, that lifts the design of Aalbæk Specialties into a new category. Bon appétit!
CREDIT
- Agency/Creative: Bessermachen
- Article Title: Aalbæk Specialiteter
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Denmark
- Market Region: Europe
- Project Deliverables: Brand Strategy, Packaging Design
- Format: Bag
- Substrate: Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
