We did the Branding for “PRA PRA PRANK”, the naughtiest bar in Gurgaon, Delhi NCR. Work Involved: Naming, Branding, Space Design, Installations full of pranks, Photography, Copywriting and Digital Marketing. Approach: We played a prank with the logo by merging serif and a sans-serif font. Installations in the bar were full of pranks and so was the photography approach full of deconstructed shots and color play.
CREDIT
- Agency/Creative: 4:DESIGN
- Article Title: Pra Pra Prank Playful Brasserie
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: India
- Market Region: Asia
- Project Deliverables: Brand Advertising, Brand Architecture, Brand Creation, Brand Identity, Brand Naming, Brand Strategy, Branding, Identity System, Photography, Retail Brand Design, Tone of Voice
- Industry: Hospitality
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
