The new packages designed by Orhan Irmak Tasarım for Tadım Travel Edition are ready for take-off!
Tadım, Turkey’s leading packaged nuts and dried fruits brand, now released new packages specially designed to be sold at Duty Free stores of the airports. The range has 6 different variants and two different multipacks.
“For the packaging concept design, we focused on the travel theme while staying true to Tadım’s existing brand identity” said Dr. Orhan Irmak, Design Director of the agency. “We used illustrations of iconic buildings as design elements to reflect Turkey in a modern way”. To capture the consumer’s attention with a fun visual language, types of nuts were presented as travel luggages with details such as stamps, wheels and pull handles.
CREDIT
- Agency/Creative: Orhan Irmak Tasarim
- Article Title: Tadım Travel Edition Packaging Design from Orhan Irmak Tasarim
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Turkey
- Market Region: Middle East
- Project Deliverables: Brand Architecture, Brand World, Branding, Graphic Design, Packaging Design, Research, Tone of Voice
- Format: Box, Can
- Substrate: Metal, Pulp Paper
