Tanglin Gin tasked Kiilat with creating the packaging design for there 2019 festive Cranberry Gin. The Gin is a small batch production produced for Christmas and Chinese New Year (2020). The design had to work across these two very different festive occasions. We chose to highlight two common factors of these festive occasions, the colour red and the ornate decorations seen during these times. The style of Peranakan motifs inspired our pattern design, capturing the essence of the festive occasion. If you look closely, you will see the Orchid flower at the heart of the illastration as well as the reference to cranberries, stars, firecrackers, lanterns and stained-glass inspired detailing. The product has a distinctive colour (red), and we wanted to amplify the tone by pairing it will black as a sharp contrast as well as being consistent with the brand core colour assets. Tanglin Cranberry Gin is a blend of culturally inspired ingredients that come together to create a uniques Singapore made gin.
CREDIT
- Agency/Creative: Kiilat Creative
- Article Title: Festive Cranberry Gin is Back!
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Singapore
- Market Region: Asia
- Project Deliverables: Brand Architecture, Graphic Design, Illustration, Packaging Design, Product Architecture, Research
- Format: Bottle
- Substrate: Glass Bottle, Pulp Paper
