Voilà Desserts Shop serves modern french pastries, bakery, and gourmet chocolates… we wanted to create a brand identity that present the classic french style and soul with a clean modern twist.
Picking the copper color for the logo represents the authenticity and royalty behind the brand and the products’ design and taste… as for the packaging… we picked pastel pink and white as the main packaging colors so that it will not overshadow the beauty of the products and both colors compliments the product range…
We created clean icons for each product range inspired by the real masterpieces of the brand.. identifying each packaging type… whether it’s for chocolates, pastries, bakery, or oriental delights…
CREDIT
- Agency/Creative: BOLD branding
- Article Title: Full Packaging Range
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Egypt
- Market Region: Africa
- Project Deliverables: Brand Architecture, Brand Creation, Brand Identity, Brand Naming, Brand Strategy, Branding, Graphic Design, Packaging Design, Photography, Product Architecture, Product Naming, Tone of Voice
- Format: Bag, Box, Case
- Substrate: Pulp Carton, Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
