The idea is to retain the old traditions culture of Asian. The lunch box references the Asian Tiffin carrier. Besides, the visual shows different kinds of local food illustrations and multi-language of body text. The design wish to inspire people to cherish the old traditions culture.
CREDIT
- Agency/Creative: Ng Pei Yee
- Article Title: Vintage Take Away Breakfast Set
- Organisation/Entity: Student, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Malaysia
- Market Region: Asia
- Project Deliverables: Brand Naming, Brand World, Packaging Design, Product Architecture, Product Naming, Tone of Voice
- Format: Bag, Box, Cup, Wrap
- Substrate: Pulp Board, Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
