Hey ! Take off your exhaustion
「Drinking Coffee is a way of traveling all over the world without leaving home」
This is an interesting packaging. We all know that reverse wear of clothes is a “wrong” behavior, which implies that consumers think backwards about the right thing, that is, to stimulate the interaction level and explore the inner packaging. If coffee has become everyday, tasting a good cup of coffee is so easy.
In order to brew a good cup of coffee, the visual sense enhances the visual and olfactory perception of consumers in a smokey way.
CREDIT
- Agency/Creative: LANSID DESIGN STUDIO, TW
- Article Title: Black Smith Coffee Packaging
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Taiwan
- Market Region: Asia
- Project Deliverables: Brand Architecture, Brand Creation, Brand Identity, Brand Naming, Brand Strategy, Brand World, Branding, Graphic Design, Identity System, Packaging Design, Photography, Product Architecture, Product Naming, Research, Structural Design, Tone of Voice
- Format: Bag, Flow-Pack
- Substrate: Plastic
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
