“Vale Ale was developed to position the beer from one of Australian’s premier wine regions as a completely new, contemporary and different brand to the category norm. To quickly get noticed, Vale Ale had to claim its own brand space immediately. It is now joined by Vale Dry and Vale Drk, and McLaren Vale Beer Company is the fastest growing beer company in Australia.”
CREDIT
- Agency/Creative: Parallax Design
- Article Title: Parallax Design – McLaren Vale Beer Company
- Project Type: Packaging
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
