The estate’s vineyards, the winery’s building, the olive tree and the Andean Mountains, constitute the elements which are housed together and compose the new emblem of the Familia Morgan a family run wine estate located in the Argentine province of Mendoza. The goal was to create a design that revealed sophistication through simplicity. A modern coat of arms representing the work of the wine maker and the importance of the its territory.
CREDIT
- Agency/Creative: Verve Adv
- Article Title: Familia Morgan Wines by Verve Adv
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Italy
- Market Region: South America
- Project Deliverables: Branding, Graphic Design, Packaging Design, Research
- Format: Bottle
- Substrate: Glass Bottle
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
