We have been tasked with modernizing a heart of palm brand and turning it into something modern with a concept behind it. We look at the region’s indigenous culture, cultivation and production to create designs inspired by each type of cut and a different color palette from what the market is used to. The result was a new and unusual visual language on the shelves and a quick positive feedback from customers.
CREDIT
- Agency/Creative: YORK Design + Digital
- Article Title: Brazilian Designer Creates a New Look for Food Packaging
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Brazil
- Market Region: South America
- Project Deliverables: Brand Redesign, Brand Strategy, Branding, Graphic Design, Packaging Design, Product Naming, Rebranding, Research
- Format: Jar
- Substrate: Glass Jar
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
