LP Care Delicate is a new line of products for feminine hygiene. Visual codes have already been formed in this product category and most often they resemble medical products, which creates emotional barriers and often causes the audience to be shy and creates the need to hide products from prying eyes.
The main buyers are girls aged 25-34 years. Our task was to develop a visual concept that could reduce the existing emotional barriers, as well as engage and inform a younger audience of 15-24 years old about the category.
Mildberry team created a laconic modern image of an expert brand in the category with a focus on the person.
CREDIT
- Agency/Creative: Mildberry
- Article Title: Mildberry Creates New Package Design for Very Delicate Products
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Russia
- Market Region: Europe
- Project Deliverables: Branding, Graphic Design, Illustration, Packaging Design, Research, Tone of Voice
- Format: Bottle, Can, Pouch
- Substrate: Plastic, Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
