Brutalism – as an architectural philosophy was often also associated with a socialist utopian ideology.
This style had a strong position in the architecture of European communist countries from the mid-1960s to the late 1980s
(Bulgaria, Czechoslovakia, GDR, USSR, Yugoslavia).
Brutalist buildings are usually formed with repeated modular elements forming masses representing specific functional zones,
distinctly articulated and grouped together into a unified whole.
Concrete is used for its raw and unpretentious honesty, contrasting dramatically with the highly refined and ornamented buildings
Surfaces of cast concrete are made to reveal the basic nature of its construction,
revealing the texture of the wooden planks used for the in-situ casting forms.
Brutal architecture – “Brutalist architecture flourished from the 1950s to the mid-1970s,
having descended from the modernist architectural movement of the early 20th century.
The term originates from the French word for “raw”,
as Le Corbusier described his choice of material béton brut, meaning raw concrete in French.
Brutopia – Post-utopian state.
Project self-initiated concept work, which grew from photography to industrial design, and object construction. For now, only prototypes have been made.
CREDIT
- Agency/Creative: oran.design
- Article Title: BRUTOPIA – Branding + Photography + Product Design
- Organisation/Entity: Student, Published Self Promotional Design
- Project Type: Identity
- Agency/Creative Country: Serbia
- Market Region: Multiple Regions
- Project Deliverables: Brand Architecture, Brand Creation, Brand Design, Brand Experience, Brand Guidelines, Brand Identity, Brand Naming, Branding, Graphic Design, Identity System, Industrial Design, Photography, Product Architecture, Tone of Voice
- Industry: Fashion
- Keywords: architecture, brutalism, branding, brutal, brutal architecture, architecture, industrial design, visual identity, logo, brand
