Tasty branding captures the maverick spirit of Baked, an artisanal bakery and cafe with locations in Brooklyn, Manhattan and Tokyo, that offers a unique take on American food with a twist. The graphics mix the vernacular of classic American fare, mid-century modern design, and a bit of brash Brooklyn energy to convey Baked’s mission to surprise, delight and bring better baking mixes, delicious granola, and dreamy dessert spreads to everyone.
CREDIT
- Agency/Creative: Hinterland
- Article Title: Hinterland’s Tasty Branding for Baked, an Artisanal Brooklyn Bakery
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: United States
- Market Region: Global
- Project Deliverables: Brand Guidelines, Brand Identity, Branding, Graphic Design, Identity System, Packaging Design, Photography, Product Architecture, Retail Brand Design, Tone of Voice
- Format: Bag, Box, Jar, Pouch
- Substrate: Glass Jar, Plastic, Pulp Board
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
