Fusion is a process of melting, combining and then integrating in one. It is a belief of the founder of HLOIPNEE that combines the insistence on the product and care for the environment. In designing English name of the brand, SUMP DESIGN combines “line” of Celine, the English name of the founder, which represents the initial thought of the founder and “hope” which symbolizes the hope, and then creates the brand name of “HLOIPNEE”. It not only embodies the insistence of the founder on the initial intention of the brand, but also upholds the creation of products of high quality and with care of environment to accompany consumers. It also represents the determination of HLOIPNEE on positive and caring environment in the future. The identification logo combining light spots and letters symbolizes that the light of spirit leads the brand forward, continuous innovation and advance, and let consumers enjoy the products that have perfect fragrance tastes and purify spirit leading to relax.
CREDIT
- Agency/Creative: SUMP DESIGN
- Article Title: HLOIPNEE Scented Candle Brand
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Taiwan
- Market Region: Asia
- Project Deliverables: Brand Identity, Brand Naming, Brand Strategy, Packaging Design, Retail Brand Design
- Format: Bottle, Tag, Wrap
- Substrate: Glass Bottle, Pulp Carton
