The design strips away corporate messaging and zooms in on only the recognisable details that make @heineken – Heineken.
CREDIT
- Agency/Creative: VBAT
- Article Title: VBAT Creates New Packaging Design for Heineken
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Netherlands
- Market Region: Europe
- Project Deliverables: Brand Identity, Brand Strategy, Brand World, Branding, Packaging Design
- Format: Can
- Substrate: Metal
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
