A brand that appeals to both players of the game, and fans of streetwear. Golf apparel and fashionable streetwear had pretty much nothing in common. That bridge simply didn’t exist, but Manors has created it.
One of the latest trends in streetwear at the moment is the resurgence of a classic 50’s aesthetic. Dubbed the ‘grandad’ look. Streetwear has moved from baggy t-shirts and ripped jeans, to cardigans and chinos. This throwback trend to a smarter style is their bridge to the game of golf. Think of Ben Hogan, Arnold Palmer, Gary Player. These are their style icons.
Inspired by the style and sophistication of a bygone era. Re-Imagined with a contemporary twist.
CREDIT
- Agency/Creative: azote.
- Article Title: Manors Bridging the Worlds of Golf Fashion and Streetwear
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Spain
- Market Region: Global
- Project Deliverables: Brand Creation, Brand Identity, Branding, Identity System, Research
- Industry: Fashion
- Keywords: gold apparel brand fashion streetwear branding design
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
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