Task:
With Vizou, Thalia launches its own reading glasses collection.
The aim was to develop a holistic identity design for this collection.
(Naming, Logo, Packaging Design).
Communication idea:
Enjoy every Detail — the new joy of reading.
Implementation:
A reading glasses packaging that grows with the needs.
The comprehensive graphical identity evolves according to the dioptric
strength, form and tonality of the respective eyewear model.
CREDIT
- Agency/Creative: Studio Chapeaux X Axel Domke
- Article Title: Thalia Reading Glasses, Enjoy every Detail – The New Joy of Reading
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Germany
- Market Region: Europe
- Project Deliverables: Brand Identity, Brand Naming, Brand Strategy, Branding, Packaging Design, Product Naming, Research, Tone of Voice
- Format: Box
- Substrate: Pulp Carton, Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
