” Evaux Laboratories is a french based cosmetic brand. They have revolutionised the cosmetic treatments industry by using the strength of the properties of the hyperthermal water from Evaux-Les Bains. This water is well-known for its exceptional combination of rich minerals and their reconstituting properties.After doing some extensive analysis of the identity and the way it was implemented on the packaging, the conclusion of a rebranding was brought up, in order to align the brand’s values to an impactful visual universe that allowed the brand to stand out in a very crowded sector.The new identity reflects both the precision of the laboratory research (scientific research wireframe) and the therapeutic benefits of the thermal waters (water drop). The colors were chosen carefully to bring a splash of freshness to the identity with a strong sense of visibility.”
CREDIT
- Agency/Creative: Hoet & Hoet
- Article Title: Hoet & Hoet – Evaux Laboratoires
- Project Type: Packaging
- Format: Bottle, Box, Jar, Pot, Tube
- Substrate: Glass, Plastic, Pulp Carton
