Inspired by the Italian Osteria and the French Bistro, typical period taverns where the city dwellers used to meet to have a glass of wine and enjoy good food without pretensions, with homemade and honest flavors.
Ostro fuses the classic with the modern, integrates different styles of drinks and food, offering a service highlighted by its rituals and attention achieving a casual atmosphere
and relaxed to enjoy among friends.
(Osteria + Bristro = Ostro)Starting with the name, Ostro is a fusion of cultures, the inspiration comes from the Savoie area, a small region located in the Alps between Italy and France. This inspires us by the fusion of two of the world’s most important culinary and wine cultures: the Italian and the French; where at the beginning of the 19th century 2 similar concepts with different names Ostería and Bistro were born, these words are the roots of Ostro Kitchen Bar.
To demonstrate the variety of foods, the classic, traditional and modern become self through the set of typographies, various graphic supports, stamps and accommodations.
CREDIT
- Agency/Creative: Puro Diseño
- Article Title: Ostro: the Place Where France and Italy Meet
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Mexico
- Market Region: North America
- Project Deliverables: Brand Advertising, Brand Creation, Brand Design, Brand Guidelines, Brand Identity, Brand Naming, Brand Refinement, Brand Strategy, Brand World, Branding, Graphic Design, Identity System, Illustration, Product Naming, Research, Tone of Voice
- Industry: Food/Beverage
- Keywords: bistro, food, french, italian, italy, brand, branding, restaurant, logo, graphic, graphicdesign, design, brand, naming, shield
